Digital Marketing Trends in 2020

The digital marketing market will see major developments in 2020. The number of internet users across the Arab world keeps climbing, the e-commerce market is in constant growth, and the user experience is evolving and changing all the time.

Alongside that, the leading marketing channels, chief among them search engines and social networks, are also advancing. The companies behind them pour enormous effort and hundreds of millions of dollars into improving the experience for advertisers and users alike.

Best Digital Marketing Methods in 2020

Let’s now review a set of the best digital marketing methods you should be ready to work with if you want to grow your business online in 2020.

Advertising in Stories

The Stories feature in apps like Instagram and Facebook has succeeded in drawing users in. Instagram Stories has surpassed 500 million daily viewers, while viewership on the main Facebook app has reached 150 million, which makes the chances of reaching potential customers through Stories far higher.

The user watches a Story on their full phone screen, which means the chance of capturing their attention is much greater, especially when the ad is crafted attractively and targeted at people who are interested in your line of work or what you are promoting.

The nice thing is that Facebook has made it possible to advertise in Stories across both Instagram and Facebook from one place, and has added many features to it.

Features of Story Ads on Facebook and Instagram

• The ability to use video in the ad
• The ability to add a link with the Swipe Up feature, regardless of the account’s follower count
• The ability to publish the ad on Instagram even if you do not have an Instagram account at all
• Using more than one asset in a single ad (up to 3 slides)

Beyond Facebook and Instagram, you can benefit greatly from advertising on Snapchat, especially if a large share of your audience is on the platform.

Many famous Arab fashion bloggers (the “fashionistas”) still use Snapchat as their primary platform, and still charge substantial fees to help brands reach potential customers through their accounts. Influencer advertising is one of the fastest advertising methods for achieving quick results, but you have to prepare for it well and choose the right person for your ad and project to get the best outcomes.

TikTok

The Chinese platform that swept the world and became a real source of concern for Facebook. With extremely fast growth, TikTok’s user base has reached more than 500 million monthly users, most of them young people and teenagers. TikTok climbed to the number-one spot on the App Store to become the most downloaded app in 2018, surpassing Facebook, Instagram, and WhatsApp.

TikTok differs from other platforms in that it focuses primarily on entertaining video and on blending video with music. Most of the content TikTok users publish is entertainment that showcases their talents rather than simply sharing daily life or news, which is exactly what made it the favorite app among teens and young people.

Reaching a large segment of users through TikTok is much easier (for now) than on other networks. By using a few hashtags, keeping a consistent posting cadence, and sticking to a particular style, you can build a solid audience and put it to use in your marketing plan.

Just remember that audiences do not want to watch any overtly promotional content, so plan your TikTok strategy carefully and precisely. Focus on delivering value in your field and get creative about conveying your message in ways that suit your audience, your brand, and the way the platform works, all at once.

TikTok is very well suited to projects such as restaurants, clothing, or any indulgence that can be shown physically through video.

Chatbots

Chatbots on Facebook Messenger in particular still achieve the highest reach, open, and engagement rates from users. By programming good Messenger bots you can drive a lot of traffic to your website and increase conversion and sales at far lower cost.

Recently, WhatsApp bots have also entered the field to help many companies automate customer service, communicate with customers, and send them offers.

Voice Search

With the spread of smart speakers that run on voice commands, such as Amazon Echo, Apple’s HomePod, and Google Home, and with users increasingly relying on them to get quick answers to their questions, it has become essential to prepare your website’s content for voice search, because these tools ultimately return the results closest to the user’s request in the exact way they asked for it.

It is expected that voice search and its technologies will keep growing until voice-command searches reach 50% of all internet searches during 2020.